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At the very heart of identifying your brand’s ownable, differentiating brand persona is our proprietary Brandmix. Here are some case studies exemplifying Brandmix at work.

Branding & Product
Positioning Case Study



The challenge: Utilize a strategic innovation process to breathe new life into the category and expand hummus beyond usage as a snacking dip.

Brand Positioning Case Study


The challenge: Bundle a complex set of insights, programs, products and services.

Brand Positioning & Communications Case Study



The challenge: Establish an ownable positioning and extend product usage.

Corporate Branding Case Study



The challenge: How do you scale the business and grow beyond a very narrow customer base?