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Successful brands know that innovating based strictly on existing capabilities can often backfire at launch. To drive successful new products, innovation needs a purpose. By representing the “voice of the customer or consumer,” Foodmix helps pinpoint that purpose building a solid bridge between your capabilities and the food culture’s evolving needs. We can help you with setting up your own innovation process or serve as role players: testing concepts, tapping our culinary network for ideas or garnering input from food experts/influencers via advisory

i 6 Innovation Process

Foodmix’s proprietary 6-step innovation process helps clients navigate through various
touchpoints and stages to help establish and facilitate your innovation with added peace
of mind. Alternatively, we can unbundle our services to meet your specific innovation

Groundbreaking Consumer Research

Research to help innovate products and create unique, relevant brand stories that spark advocacy and drive people to where your product lives.

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Innovation Labs

We provide select members of our nationwide culinary network with the client’s business and goals along with the insights that all help spark on-trend innovations. Kitchen work sessions are also used to generate concepts.

Culinary Advisory Boards

Participants selected per a client’s specific business meet quarterly on topics ranging from new products to expanded usage to market validation. It is also an opportunity to develop content including branded articles, recipes and endorsements.


A Foodmix proprietary process that gives precision to your target definition and helps determine parity-breaking brand positioning and brand identity. All leading to strategic brand activation.

Creative and Go-To-Market Strategies

We go beyond just helping facilitate and validate innovations, we collaborate with you to see them through fruition and get them to their ultimate destination, your customers’ and consumers’ hands.

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