Elmhurst, Ill. (March 6, 2020) – Foodmix Marketing Communications, a full-service food-marketing agency, welcomes Chelan Fresh, a produce company representing more than 300 family-owned farms committed to growing premium fruit varieties, as the agency’s latest produce client.
The Chelan, Wash.-based company has enlisted Foodmix to raise awareness around its budding Rockit™ Apple brand, the world’s first miniature-sized apple grown for on-the-go snacking. With the help of Foodmix, Chelan Fresh will elevate the presence of Rockit™ apples among consumers across the United States while honing in on the company’s key markets that have a strong retail presence.
“As we work to boost our profile among our consumer target, we look forward to aligning our goals with the help of a seasoned agency like Foodmix,” Julie DeJarnatt, director of retail strategy for Chelan Fresh. “Having Foodmix as an extension of our team will not only allow us to expand on our messages that resonate with consumers looking for ways to incorporate healthy habits into their daily lives, but also help us break through the crowded produce space that is home to hundreds of apple varieties.”
Packed with essential vitamins, minerals and fiber to support everyday health for active kids and adults, Rockit™ apples are a portable snack built to meet the needs of busy consumers that are always on the go.
“Many produce brands underestimate the importance of branding when it comes to raising awareness around a product like apples,” says Sara Hagen, President of Foodmix Marketing Communications. “We commend Chelan Fresh for understanding the need and gravity of putting a brand name behind a produce item in today’s society where consumers want to know where their food is grown and how it got from point A to point B. In order to generate true brand loyalty, it’s important to tell the story of a product and why it should be consumed. We look forward to helping Chelan navigate the waters of such a competitive space in order to create Rockit™ brand advocates.”
Foodmix will focus on creating an activation strategy that includes B2C social media, public relations and paid media to support Rockit’s™ retail efforts.
About Foodmix Marketing Communications
Foodmix Marketing Communications is a full-service brand marketing agency, supporting clients in the areas of market research, brand strategy, creative development, communications and innovation. Foodmix has been developing and executing integrated B2B, B2C and increasingly B2B2C brand campaigns for some of the biggest and best names in food for more than 30 years. Foodmix has been at the forefront of The Food Renaissance by helping clients interpret and capitalize upon the evolving food culture. For more information, visit www.foodmix.net.