CHICAGO, Ill. – Foodmix, a full-service food-marketing agency, is proud to announce the newest addition to its client roster, Upstate Niagara Cooperative. The agency has been chosen to develop and execute communication strategies that increase awareness and drive sales for Upstate Niagara cheese products across all channels of the foodservice industry.

“We are thrilled that the Upstate Niagara team has chosen our agency to help elevate their brand and bring awareness to their cheese offerings,” said Dan O’Connell, CEO of Foodmix Marketing Communication. “We’re energized by the opportunity to generate Brand Love and amplify Upstate Niagara’s messaging throughout an industry that our team is so passionate about.”

With more than 300 family-owned and operated farms, Upstate Niagara Cooperative is one of the largest and most stable dairy cooperatives in the United States. As a farmer-owned cooperative about to launch a new foodservice brand, it is committed to providing its customers with the highest quality dairy products and services in order to market milk and maximize returns for its dairy farmer owners.

Keith Telaak, Senior Marketing Manager for Upstate Niagara Cooperative is excited for the opportunity to work with an award-winning agency with strong knowledge of the foodservice industry. “We chose Foodmix because they have demonstrated an ability to bring awareness to products across the entire food category,” said Telaak. “The team at Foodmix has taken a deep dive into not only understanding our strategy, but also our company and our products, and with their experience and expertise we are excited to bring our new brand and product line to market in the coming months.”

For Upstate Niagara, Foodmix will focus on generating content that will support paid media, public relations and sales support efforts.

About Foodmix Marketing Communications
Foodmix Marketing Communications is a full-service brand marketing agency, supporting clients in the areas of market research, brand strategy, creative development, communications and innovation. Foodmix has been developing and executing integrated B2B, B2C and increasingly B2B2C brand campaigns for some of the biggest and best names in food for more than 30 years. Foodmix has been at the forefront of The Food Renaissance by helping clients interpret and capitalize upon the evolving food culture.  For more information, visit

About Upstate Niagara Cooperative, Inc.
Upstate Niagara Cooperative, Inc. is a farmer-owned cooperative of over 300 dairy farms throughout Western New York dedicated to producing, manufacturing and distributing high-quality, fresh and delicious dairy products.  Products offered by the Cooperative include milk, flavored milk, ice cream mix, yogurt, sour cream, cottage cheese, refrigerated dips, and Italian cheeses.  Our farmers take pride in our organization and work hard every day to provide the best-tasting dairy products marketed under the Upstate Farms®, Bison®, Intense Milk®, Valley Farms®, and Virtu(TM) brands along with our partners’ brands.  Upstate Niagara is committed to a cleaner planet, stronger community and brighter future for families through food science innovation, state-of-the-art manufacturing and technology, animal well-being and sustainable farming.  For more information, visit