Successful brands know that innovating based strictly on existing capabilities can often backfire at launch. To drive successful new products, innovation needs a purpose. By representing the “voice of the customer or consumer,” Foodmix helps pinpoint that purpose by building a solid bridge between your capabilities and the food culture’s evolving needs. We can help you with setting up your own innovation process or serve as role players: testing concepts, tapping our culinary network for ideas or garnering input from food experts/influencers via advisory boards.
WE PROVIDE A UNIQUE INNOVATION PERSPECTIVE AND CAPABILITIES.
i6 Innovation Process
Foodmix’s proprietary 6-step innovation process helps you navigate through various touchpoints and stages to help establish and facilitate your innovation with added peace of mind. Alternatively, we can unbundle our services to meet your specific innovation gap.