Our proprietary insights have been cultivated specifically to help you make a lasting connection with your target and create powerful stories that resonate in today’s food culture.
At the very heart of identifying your brand’s ownable, differentiating brand persona is our proprietary Brandmix™. Here are some case studies exemplifying Brandmix™ at work.
The Death Of Big Brands Is Mostly A Myth
This is not to say that big brands are simply resting on their laurels. They need to continually evolve to meet the demands of today’s lifestyles. CLICK for Interpretation
Favored Brands are Built on Bonds
Past experiences play a pivotal role in how consumers embrace a brand. The idea of “Brand Love at first sight” isn’t nearly as prevalent as Brand Love built on relationships.CLICK for Interpretation
Taking Brands From Liked To Loved
Loved food brands are loved for who they are, not just what they’re made of. A brand’s positive personality traits take it from being liked to being loved. CLICK for Interpretation
Claims Can’t Inspire Like A Brand’s Personality
Claims are no longer the most efficient ways to build Brand Love. Health and environmental claims that saturate the market don’t always inspire like attributes that help consumers forge relationships. CLICK To Learn More
Brand Love Is A Binding Love
Feelings of intimacy and passion are integral to loyalty. In today’s food culture, consumers’ having an interpersonal relationship with a brand is a consistent element of brand success. CLICK for Interpretation
Brand Love Supercharges Consumer Behaviors
Being a favorite brand is no longer enough. In today’s food marketplace, creating brands that are truly loved creates consumer attitudes that are dearly desired.CLICK for Interpretation