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Why Brand Love

At Foodmix, we’ve discovered the power of Brand Love.

In today’s changing food sales landscape, it’s more important than ever to understand consumers’ relationships with their favorite brands. Why is it important to determine how brands go from simply being liked to being “loved”? Here’s what we’ve discovered.

A graphic that introduces an extensive infograph with information on the importance of Brand Love. It reads Why Brand Love Matters.
A graphic that introduces the goals of Foodmix’s proprietary Brand Love study
A graphic that lays out what Foodmix discovered from their proprietary Brand Love study.
An infograph that shows that Brand Love is popular with all ages and demographics.
A graphic design with a header to introduce how to go from Brand Like to Brand Love
A bar chart that shows that Brand Love comes from tapping into emotions as opposed to product attributes.
A graphic that reads Personality Attributes Create Brand Love More Powerfully Than Claims.
A graphic design with a header to introduce how to go from Brand Like to Brand Love
Playful bubble quotes that show different sentiments of various Brand Lovers and what they feel about loved brands.
A graphic that reads Brand Love Supercharges Consumer Behaviors That Food Companies Desire.
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