ReThink Breakfast

With the rapidly changing breakfast landscape, Kellogg’s® needed to better understand where, when and why consumers choose breakfast out-of-home. Foodmix fielded an industry-redefining segmentation study that uncovered valuable insights about the breakfast environment and allowed Kellogg’s to refine its strategic approach to proactively address changing consumer habits. The ReThink Breakfast has become a major initiative in Kellogg’s FAFH division.