At FoodMix, we use a dynamic mix of services that work together to create and tell your brand story in ways that build tangible emotional connections with your customers and target consumers.
We dig deep to find the authentic truth of your brand and discover the attributes and stories that will form lasting connections and bonds. Our in-house research experts utilize a blend of customized qualitative and quantitative research to bring the voice of your customer and consumer into your innovation and brand strategy planning process.
Every brand has a heart — the truths and defining attributes that form lasting emotional connections between your company and your customers. Our proprietary BrandMix™ process has helped some of the biggest and best names in food create and tell a brand story that is unique, relevant and memorable, and drives engagement.
We create big ideas to grow integrated campaigns that bring your brand story to life in every medium imaginable. From brand identity to search optimization, our in-house resources understand how to make your brand stand out. Video, print, digital and even live brand building are all brought into the mix to ensure your brand is everywhere it needs to be.
We study a day in the life of your customers and consumers to understand why and where they buy. Making sure that your brand is in print, online, on air and even in person when they are in search of new brands to love. Our Communications team is masterful at blending paid media, public relations and social media to connect and engage with brand advocates.
It isn’t a great brand if no one is selling it. Our sales support team makes sure your sales team has the tools it needs to sell your brand every day to your customers. By connecting marketing with sales, we make the process of selling your brand seamless.
We inspire your innovation efforts by bringing you a unique perspective on all things food. Starting with a firm grasp of your capabilities and categories, we help you imagine what’s next – and how to get there. Whether you are looking to create a new product, extend a brand or develop a new program to spark sales, we turn ideas into revenue for your brand.
Our account team is dedicated to carefully guiding our client’s brand to ensure that the brand story we grow for them is always on strategy, on budget and on time. We drive the agency process and ensure that every department is aligned with our client’s goals and objectives.