B&W Quality Growers, the world’s largest grower of distinctive baby leaves, has awarded its business to Foodmix Marketing Communications to generate exposure around its produce offerings.
Looking to elevate the presence of watercress among chefs and consumers, B&W has partnered with Foodmix to tap into the agency’s longstanding expertise within both the grocery retail and foodservice industries. The communications campaign will highlight the distinctive peppery flavor profile and versatility of watercress in culinary creations.
“We have seen Foodmix set their clients apart by raising awareness around products with strategic messaging and creative execution,” said Nikki Hartman, marketing manager for B&W Quality Growers. “We are excited to have Foodmix as an extension of our team and look forward to creating messages that resonate with both of our B2C and B2B audiences.”
B&W Quality Growers has nearly 150 years of experience growing highly perishable and prized baby leaves like wild red watercress and wild roquette arugula. The company—which offers its product year-round from seasonal farms across eight states—grows, packs, ships and markets its produce to retail, wholesale, foodservice and specialty customers throughout North America and Europe.
“We value working with progressive marketers who realize consumers do not wake up thinking foodservice or retail; they are seeking wholesome food with authentic stories and they want it when they want it and for it to be within arms reach. We are focused on making watercress the next big thing wherever and whenever consumers decide to eat healthy – and flavorful,” said Dan O’Connell, CEO of Foodmix Marketing Communications.“
As the Agency of Record, Foodmix will focus on developing the watercress category and executing a PR and social strategy that will support B&W watercress.
About Foodmix Marketing Communications
Foodmix Marketing Communications is a full-service brand marketing agency, supporting clients in the areas of market research, brand strategy, creative development, communications and innovation. Foodmix has been developing and executing integrated B2B, B2C and increasingly B2B2C brand campaigns for some of the biggest and best names in food for more than 30 years. Foodmix has been at the forefront of The Food Renaissance by helping clients interpret and capitalize upon the evolving food culture. For more information, visit www.foodmix.net.