Cyrus O’Leary’s leveraged the rising demand for individual-size desserts and the opportunity within the grocery store perimeter bakery to turn mini cream pies into must-have indulgences through fun branding and smart retail strategy.
Challenge
While over half of shoppers indulge in sweet treats weekly, only 35% purchase from the in-store bakery. Cyrus O’Leary’s needed to drive awareness, trial, and sales of its mini cream pies while positioning the perimeter bakery as a destination. The challenge was also to secure retailer support by aligning with evolving consumer preferences for portion-controlled indulgences.
Solution
Backed by consumer insights showing increased demand for small, satisfying treats, FoodMix Marketing created the “Whole Lotta Personality” campaign as an edutainment-style approach celebrating the brand’s fun, craveable appeal. Armed with compelling trends and sales tools, the campaign empowered the sales team to win retail support and drive in-store activation and trial.
