Foodmix, a full-service food-marketing agency, is proud to announce the newest addition to its client roster, Columbus Vegetable Oils. The agency has been chosen to develop and execute communication strategies that increase awareness and drive sales for Columbus across all channels of the foodservice industry.
“We are thrilled that Columbus Vegetable Oils has chosen us to help elevate their brand and bring awareness to what their company has to offer,” said Dan O’Connell, CEO of Foodmix Marketing Communications. “We’re energized by the opportunity to work with the well-established brand to generate Brand Love and amplify their messaging throughout an industry that our team is so passionate about.”
Columbus Vegetable Oils has a deep-rooted history dating back to the 1930s and has grown from operating in the basement of a grocery store to a 330,000 square foot facility in Des Plaines, IL. The family-owned company, which has the ability to create custom blends and bulk oils, as well as private labeling, prides itself on consistently creating quality products and delivering immediate service on projects of all sizes.
“We were impressed by Foodmix’s previous work with clients within the food industry and are looking forward to seeing their efforts drive awareness of our brand both locally and nationally,” said Melanie Pikosky, director of marketing for Columbus Vegetable Oils. “We’re confident that we have chosen the right agency partner to give our customers a reason to believe in our ability to provide them with a high quality product tailored to their business.”
For Columbus, Foodmix will focus on generating content that will support paid media, public relations, social media and sales support efforts.
About Foodmix Marketing Communications
Foodmix Marketing Communications is a full-service brand marketing agency, supporting clients in the areas of market research, brand strategy, creative development, communications and innovation. Foodmix has been developing and executing integrated B2B, B2C and increasingly B2B2C brand campaigns for some of the biggest and best names in food for more than 30 years. Foodmix has been at the forefront of The Food Renaissance by helping clients interpret and capitalize upon the evolving food culture. For more information, visit www.foodmix.net.