
At the National Restaurant Show, everyone talks about the trends: what’s emerging, what’s next, what’s disrupting menus, retail shelves, and consumer cravings. And sure, we love a good trend report as much as the next food and beverage marketing agency. But after walking the floor, sampling our way through the show, and comparing notes over “wait, did you try that?” moments, we realized the best recap might be the most honest one: the bites (and sips) we couldn’t stop thinking about. So, we asked our team to share their favorite things they enjoyed at the show—the brands that surprised us, delighted us, and earned a spot in our collective snack memory.
This was hands-down the smoothest, creamiest horchata I’ve ever tasted. Pure summer in a cup paired with sweet, cinnamon-y perfection! How could I not go back for more?
I liked this so much because it was a new take on BBQ. You don’t see a lot of duck present in this space. It was also extremely savory and moist for a sample. There weren’t any additional seasonings or sauces, and it was just great and wish I’d gone back.
The smoothie was made with Jif Natural Peanut Butter Sauce and Smucker’s Natural Strawberry Fruit Spread. It had a creamy texture and tasted just like a peanut butter and jelly sandwich. And the Café Con Leche Dr Pepper was a fun twist on the dirty soda trend. It was a Signature Dr. Pepper mixed with cold brew concentrate, vanilla syrup, and creamer, topped with cold foam and a sprinkle of cinnamon.
JTM Food Group served up a variety of “comfort bowls” that truly delivered on the name. Savory, rich and packed with flavor. My favorite was the Cheddar Grits with Burnt Ends, which had a smoky kick – a perfect fit for game day menus!
It was so delicious, such a fun explosion of flavor once you bite into the boba. I hope to see more uses of savory boba in the future!
I sampled Blueberry Waffle Cone ice cream and all I can say is “ICE CREAM MAKES ME HAPPY”.
I love a sweet and savory combination, and this was the perfect balance of both highlighting their maple syrup. The way it blended within the chicken and croissant created a satisfying taste in every bite.
Liked it because it exemplifies a pretty big trend done right! It was SO tasty and felt really premium (complete with a cold foam topper and cherry accent.
With marbling on a wagyu ribeye steak so fine that the meat practically melts, this piece of steak has a rich, buttery and savory mouthfeel that made waiting for 10 minutes in line so worth it!
I got to meet the chef behind this sauce at the Restaurant Show, which made tasting it feel even more special. It’s the kind of bold, tangy, Mediterranean-style sauce I want to put on literally everything. The second I got home, I immediately had to order a jar.
Why? I love gyros and consider myself a bit of a gyro aficionado. Never been to Greece but have hit about every Greek-food outlet in the western suburbs/Greektown in the city. The best? Often, it’s the sketchy, “wonder-if-it’s-going-to-be-in-business-next-month” hole in the wall joints. Walk in, nobody’s speaking English, that distinctive “greasy lamb meat meets tzatziki sauce” aroma wafts over you like a welcome breath of fresh air. This tasted like that.
There are booths that offer an amalgamation of gelato flavors and then there are booths that offer the same set of flavors, but add a little touch of care as well. For Sammontana, it was that little cracker cookie that gave the perfect amount of crunch with their tasty gelato! At the end of the day, the best products don’t just check a trend box, they make people stop, get in line, smile, and say, “You have to try this.” These were the bites that did exactly that for our team, and we’re still thinking about them long after the samples were gone.