It’s Valentine’s Day—the official holiday of love. At FoodMix Marketing Communications, we know a thing or two about that topic. Because whether it’s people or brands, love requires nurturing. It may start with a spark or a little surface infatuation. But as anyone who’s been in a relationship knows, attraction alone doesn’t last. If you want to move beyond an initial crush and into something meaningful, you have to go deeper. And the same is true for brands.
So what makes people fall head over heels? According to our proprietary Brand Love Study, it’s not features or benefits that seal the deal. Real brand love is built on emotion—the ability to connect and to express the heart behind what you do. To provide the feeling that this one just gets me.
Let’s dig into the stats:
- Over 60% love brands that feel authentic and speak to them
- 70% love brands that reflect their personal identity or self-image
- Over 90% love brands that simply make them happy
- 86% will recommend a brand they love whenever they can
- 75% will go out of their way to get products from a brand they love
- Over 70% don’t intend on ever switching brands
So, remember that while Valentine’s Day may come once a year, Brand Love is built every day. At FoodMix, we’ll help you lead with authenticity, reflect who your audience truly is, and create moments of happiness along the way. All of which will bring lasting loyalty. Because in the end, the strongest relationships are based on deep emotional connections.
Want to get people swooning over your brand? Let’s talk.
