Savvy marketers are already acting fast, with strategies that successfully appeal to today’s consumers’ cravings. Smithfield, the leading pork producer, recently partnered with Foodmix to develop an extensive program promoting the benefits of global breakfast following just those tactics. Explains Foodmix creative director, George Kusch, “Menuing Pajeon with Pork Carnitas may have limited appeal, but labeling it Savory Korean Scallion Pancakes still sounds adventurous, yet not off-putting to a majority of guests.”