Feeding Your
Food Business

As a global powerhouse, ADM is at the very center of the evolving food culture. While ADM is widely regarded as a large commodity ingredient company, its fragmented go-to-market approach created an incomplete definition of its role as a value-added partner. By creating the “One Voice” messaging platform for all business units under the “Feeding Your Food Business” banner, FoodMix was able help ADM establish a strategic, integrated communications platform that made it the first call for product developers.