Serve What
You Love

As the world’s largest hog producer and pork processor, Smithfield is dedicated to good food that’s responsibly produced. To help drive awareness of Smithfield’s vast capabilities and offerings in the Foodservice sector, we created the Serve What You Love campaign to position Smithfield as a trusted protein partner for foodservice operators seeking to balance both quality and costs in satisfying the needs of their unapologetic meat-loving customers.

CLIENT:

Smithfield

SERVICES:

PR
Chef Advisory Boards
Social
Digital
Live Events
Photography
Sales Support
Innovation Labs
MC Development
UX Design

INDUSTRY:

Foodservice

Smithfield
Smithfield

Bold type treatments are used to strengthen headlines that proudly proclaim the quality of Smithfield, while a craft-paper texture is used to add some depth to visual elements.

Smithfield Culinary

Bold colors help the Smithfield Food truck stand out from the crowd. Sandwich boards, picnic tables and sample coolers help create a true Smithfield destination and experience.

Smithfield
Smithfield
Smithfield
Smithfield
Smithfield

Featuring dark contrasting backgrounds and minimally staged environments, we let the high quality of Smithfield meats speak for themselves.

Smithfield
Smithfield
Smithfield Culinary
Ready to Work
Together?