As the world’s largest hog producer and pork processor, Smithfield is dedicated to good food that’s responsibly produced. To help drive awareness of Smithfield’s vast capabilities and offerings in the Foodservice sector, we created the Serve What You Love campaign to position Smithfield as a trusted protein partner for foodservice operators seeking to balance both quality and costs in satisfying the needs of their unapologetic meat-loving customers.
Chef Advisory Boards
Bold type treatments are used to strengthen headlines that proudly proclaim the quality of Smithfield, while a craft-paper texture is used to add some depth to visual elements.
Bold colors help the Smithfield Food truck stand out from the crowd. Sandwich boards, picnic tables and sample coolers help create a true Smithfield destination and experience.
Featuring dark contrasting backgrounds and minimally staged environments, we let the high quality of Smithfield meats speak for themselves.