Dear Food Industry Friends, Clients and Partners, 

Sara and Nadine have a confession to make. 

Actually, a few. 

First, we’ve both been in love with FoodMix for a long time. 

For years, we’ve had the privilege of helping build brands, tell stories, solve problems and create breakthrough moments for clients we genuinely care about. Along the way, we’ve also fallen in love with the people who make this agency what it is—our team, our clients, our partners and our industry. 

Which makes today’s news especially meaningful: 

We are honored to step into the role of Managing Partners and owners of FoodMix. 

Before we talk about the future, we have another confession. 

Neither of us can imagine FoodMix without the foundation built by Steve and Dan. Their leadership, vision and mentorship shaped this agency into what it is today, and we are grateful for the opportunity they’ve given us to carry that legacy forward. 

The truth is, agencies don’t succeed because of logos, office space or fancy presentations. They succeed because of people. The strategists who uncover insights. The creatives who spark ideas. The account teams that embed themselves into the brands they represent. Our administrative leaders who ensure everything runs smoothly. The communications team that creates awareness and engagement. The clients who trust us with their brands. The industry relationships that turn into lifelong friendships. 

That’s the magic of FoodMix. 

Now for another confession. 

While we share the same vision for the future, we each bring a different perspective to the partnership. 

If you’ve seen someone walking a tradeshow floor or working a room at an industry conference, introducing people to one another, talking trends over coffee, or finding the next great opportunity for FoodMix, there’s a good chance it was Nadine. She believes that great business starts with great relationships and that the future belongs to brands willing to show up, stand out and connect in meaningful ways. 

Meanwhile, Sara is often the one asking, “How can we make what we do even better?” 

She is relentlessly focused on helping clients build stronger brands, embracing what’s next, and creating the kind of Brand Love that drives lasting growth. She’s equal parts strategist, collaborator and champion for our clients’ success. 

Different strengths. Shared passion. 

Which brings us to our final confession. 

We’re incredibly excited about what’s ahead. 

As owners, we see tremendous opportunity to continue building a bigger, stronger and more impactful agency. Our energy and dedication to storytelling, strategic thinking and uncovering breakthrough moments remain unwavering. We look forward to continuing to serve the clients who have trusted us for years, welcoming new partners into the FoodMix family and building upon the strong foundation that has defined FoodMix from the beginning. 

The future of FoodMix is about enhancing who we’ve always been. 

•People-first.

•Brand-obsessed. 

•Relationship-driven. 

•And forever committed to creating Brand Love.

Thanks for being part of the story. 

With gratitude and excitement, 

Sara Hagen & Nadine Baarstad 
Managing Partners, FoodMix